Your customers are the foundation for the existence of your business; therefore, their acquisition and retention are absolutely vital. Interaction with customers takes place in several ways. The most "impersonal" is the image; what companies or other customers think about your business. Somewhat deeper are customer relations, which can be strongly influenced by the proper approach. If we manage to integrate all customer business processes, our success is almost inevitable.
With the perceived image that we want other companies to have, we can influence the quality of service and marketing. Marketing is a much wider concept than just advertising. It can help you to position your company and define the target groups. Compared with other mechanisms, the most affordable marketing tool are web presentations, designed based on the latest trends and optimized for search engines (SEO). Besides, Online advertising and digital marketing are far more cost-effective than traditional advertising and can be utilized to penetrate foreign markets.
Relationships, developed with one’s customers should never be left to chance. Customer Relationship Management (CRM) systems provide with a history for each client, allowing us to manage contacts and archive documents. In addition, they allow us to identify customer patterns, identifying needs and identify those customers that deserve particularly close attention.
Through integration of business processes with customer business processes, we can help you to convert your one-time customers into life-time customers. E-commerce has revolutionized the way companies do business. The companies not able to adapt will end up with higher costs and in the long run, will become less competitive and thus, viable. Make it easy for your customers to visit your Extranet, where they can follow the part of your business that connects with them. Integrate with their information systems and let them integrate with yours.